Strategic Leadership

Develop leaders who drive results by translating strategy into meaningful work.

Drive Consistent Results Through Strategic Business Leadership

High-performing organizations that deliver strong, repeatable business results share one thing in common — a deeply-ingrained culture of strategic leadership. Strategic leaders don’t simply focus on meeting immediate goals or capitalizing on short-term opportunities. They also connect their team’s daily work with a long-term company vision that drives consistent growth and lasting impact.

Strategic business leadership requires a unique set of skills. Your leaders must be adept at translating high-level strategic objectives into prioritized, measurable, team-specific goals. They must rally their people around mission-critical goals by effectively communicating why those goals matter and how their work contributes to the company’s success. And they must help their teams anticipate and respond to shifts in strategic focus so they continue to invest in what matters most.

When you develop your leaders’ strategic skills, they can help your business achieve its most important goals again and again. FranklinCovey’s principle-based content and proven execution system will empower your leaders to define strategic goals, align their teams, and dramatically improve performance.

Key Strategic Leadership Skills

Leaders who drive consistent business results bring a strategic mindset to goal-setting, rally people behind a clear vision, and help their teams focus on top-priority work.

Strategic Thinking

Identifies strategic goals with clear, measurable targets


Clearly communicates strategic goals and why they matter

Strategic Focus

Focuses on the most important goal amidst competing priorities

Free Guide

8 Ways To Boost Your Team’s Commitment To Goals

Discover tactics to get your team aligned around shared goals and moving in the right direction.

Free Webcast

The 4 Disciplines of Execution®: Execute Your Must-Win Strategies

Learn how to identify the one thing your team needs to do to deliver breakthrough business results.

Customer Stories


Focus More on the
Widely Important Goal

Enable leaders focus and achieve the most important goals in the face of competing priorities and distractions that they encounter. Make them more focused on wildly important goals, set the right priority, and reflect the organizational productivity.

3C Group

Boosting Sales
Against the Crisis

A company behind supplement and beauty industry. Having No.1 market share as R&D & Provider of an integrated range of solutions to supplement and beauty industries in Thailand that grows against the crisis from Covid-19.


Be the Role Model in Recruiting

Epunkt used The 4 Disciplines of Execution® to  achieve company’s goals successfully.


Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

The Power of the Journey

Lasting behavior change comes from the inside out. Who people are, and how they view the world, impacts how they engage and lead others. Our Impact Journeys combine our exclusive content, expert consultants, and powerful technology to help people change both their mindset and their behavior.

Explore a sample Impact Journey excerpt below.

Developing Vision and Strategy for Your Team

  • 01 Excelerators

    Create a Shared Vision and Strategy®


    Every great leader needs to communicate their vision in such a way to encourage others to help them achieve their vision.

    Timing: 30-60 min

  • 02 Jhana

    Five Reasons Your Team Needs a Vision


    There are plenty of good reasons to start thinking big today.

    Timing: 10 min

  • 03 Video

    Setting Goals for a New Team


    Watch one leader’s experience with a newly formed team at his company.

    Timing: 2 min

  • 04 Jhana

    10 Ways to Motivate


    This article will help you tap into some of the deeper sources of motivation driving today’s teams.

    Timing: 10 min


Help your employees grow into strategic business leaders.

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