Even in the best of times, sales leaders hardly ever hit their sales targets quarter after quarter and year after year. In fact, more than 57 percent missed their target the previous year, according to an analysis on Forbes.com.

Now in the midst of a global health and financial crisis, hitting the number has become exponentially more difficult. And it may even appear impossible. Most of us probably began the year with optimism and a strong strategy to hit our targets. Everything has changed, and your company and team members are looking to you for results. Here’s the hard truth: No matter how difficult the situation, some people and organizations in your industry will not only hit their targets but also exceed them. It might as well be you.

Let’s assume that your target is no longer achievable, your plan no longer relevant, your team distracted, the economy stalled, and your customers on pause. So, what will successful sales leaders do that the rest of us won’t?