They were the pioneer in bringing disruption to the enterprise data storage into the market, as they started the business long before there was any concept of cloud storage.

The enterprise storage market, however, is changing at a rapid pace. New technology inflection points such as flash-based arrays and software-defined storage have emerged to address the changing needs of today's data-intensive workloads. In addition, public cloud-based storage offerings from vendors such as Amazon, Microsoft, and Google are making a permanent impact on enterprise storage economics and consumption models. To win the battle, it must grow as fast or faster than the market in all-flash arrays, and it must hold or gain share vs its competitors.