The 4 Essential Roles of Leadership®

A framework for success for leaders everywhere.

The world is changing at an unprecedented pace.

Every day, leaders are making countless decisions and facing problems they’ve never encountered before. What worked yesterday can change overnight. The speed is relentless, the stakes are high, but the rewards are great for those who can lead a team to consistently achieve extraordinary results.

So how can leaders stay ahead of the curve and differentiate themselves and their teams when so much is changing so quickly?

Meet The 4 Essential Roles of Leadership®.

Even in the most turbulent times, there are four roles leaders play that are highly predictive of success. We call them essential because as leaders consciously lead themselves and their teams in alignment with these roles, they lay the foundation for effective leadership.

The 4 Essential Roles of Leadership Overview


Inspire Trust

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.


Create Vision

Effective leaders create a shared vision and strategy and communicate it so powerfully that others join them on the journey.


Execute Strategy

Leaders must not only think big, but also execute their vision and strategy all the way through to completion with and through others.


Coach Potential

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.

Course Details

The Challenge

Leaders who are promoted to mid- to senior-level leadership roles often struggle to achieve the next level of results. What worked for them as individual contributors will not work for them as they achieve results with and through others. They need a simple, practical framework that forms the basis of leadership success.

Experienced mid- to senior-level leaders need hands-on work sessions that allow them to do real work and implement their ideas with their teams, and they need multiple learning modalities to accommodate their schedule.

The Research and the Solution

FranklinCovey spent more than two years learning what organizations and businesses need from their leaders today and in the future. We discovered that these organizations and businesses needed leaders who could:

  • Think BIG and adapt quickly.
  • Translate strategy into meaningful work.
  • Coach people to a higher performance.

The 4 Essential Roles develops leaders who can master these skills consistently within FranklinCovey’s unique framework that focuses on developing who a leader is as well as what a leader does.

Product Includes

  • 360 or Self-Assessment
  • Participant Workbook
  • Implementation Plan
  • On Demand Modules

Free Guide

Lead With Purpose

The mission should be the collective voice of the people in your organization, not just the leader’s voice.

Register for an Event

Engage Teams for High Performance Webcast

Learn how The 4 Essential Roles of Leadership can help your organization develop leadership potential and improve performance.

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories

Beauty & Cosmetic

To be A People-oriented Company

As the company continues to grow across regionally, senior management realized an important need to build and sustain its company’s culture.


Develop and nurture their high potentials staff’s leadership skills

For front-line staff, this has led to high turnover. For the bank, it was struggling to manage retention and offer career development opportunities.


Delivering Dramatic Results in the Community They Serve

One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. To increase their impact, they needed to focus and execute on their highest priorities.

Global Staffing & Recruiting

Building Culture for Global Growth

A global staffing and recruiting company is focused on creating a framework to enhance their culture. With the help of FranklinCovey’s The 4 Essential Roles of Leadership™, employees from around the world are learning a common language, finding common threads, and getting to know and understand each other.

Engage with us. Request a demo.

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